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Posts Tagged ‘public relations’

I’ve been discouraged in recent months to find that in the wider business world there is still an enormous resistance to embracing newer communications tools such as blogs, microblogs and social networks as part of a fully-integrated marketing strategy. I watch as public relations and marketing departments all but ignore the social media marketing vendors they bring in. I see print ads still going into newspapers failing to mention that the company or organization are now on Facebook or Twitter. I hear PSAs and radio ads failing to mention these new consumer touch points in addition to a web site.

If social media tools can enhance our various forms of more traditional marketing — including traditional web sites and email marketing — why do the social media presences we build get ignored and are rarely integrated into other forms of marketing communications?

There is only so much a social media marketing consultant who has been hired as an outside vendor can do to remind and encourage clients to mention and leverage social media tools. To have a better impact on marketing best practices, we need to first identify why there is so much resistance to a set of tools and a fresh, more interactive and engaging way of communicating with consumers.

Here are some thoughts as to why social media marketing is hard for some to understand and embrace: (more…)

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