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Posts Tagged ‘promote your business’

I have come across several articles this week that were saying that it is amazing that more brick and mortar businesses are not using Foursquare.

The truth is, I just don’t think that most business owners even know about it!

Here is a brief description of what Foursquare is and some ways you can use it to promote your business or website and bring targeted web traffic to your site…

What is Foursquare?

Foursquare is a free website that lets people who have a cell phone with internet service (and the Foursquare app on it) “check in” to any location they want. The person who “checks in” the most with their little Foursquare app on their phone becomes the “mayor” of that location.  I know, it sounds silly at first…but please read on!

How are Businesses Using Foursquare to Promote Their Business?

Foursquare is an incredibly fun and easy way for businesses to promote their business through the popularity of  social media and mobile technology. Starbucks is a good example of a business that is using it right. After five visits (with a check-in), patrons can unlock a special badge called the Barista Badge from Starbucks and recently they started offering $1 off drinks to Foursquare mayors nationwide.This is the first national Foursquare marketing campaign, but McDonalds is in hot pursuit.

For a non-techie “brick and mortar” business owner with a pay-as-you-go cell phone plan, this may not seem like anything you would care about, but I beg to differ! With just a tiny bit of ingenuity (offering $1 off drinks for mayor isn’t rocket science!), you could make your shop or restaurant the next hottest thing in your community for avid Foursquare users!

5 Ways You Could Use Foursquare to Promote Your Business

  1. Create Tips & To-Do Items at www.foursquare.com for your business. You don’t even need a cell phone to do this. Use the Tips and To-Do’s on your business page on Foursquare to let visitors in on some little secrets about your business that make the people who check-in feel like they are part of the family.  This could include such things as:
    • Try the Macaroni Salad. It is our special recipe made by Joe’s grandmother
    • Try our X hair product. It’s new and uses our special ingredient which does this…
    • It’s Jennifer’s birthday today. She is one of the servers. Tell her happy birthday and get a free dessert with your check-in.
  2. Offer “specials”. If a Foursquare venue has a special, users will see a big button on the page when they check in. This makes them want to see what it is. You can offer specials to mayors or to frequent visitors. I would recommend both… why not? Anyone who bothers to check-in to your location is a big fan and is proud to be part of your business.
  3. Offer something free the first time they check in. By doing this, you are encouraging them to try out Foursquare with your business.
  4. Give them something free for multiple friends checking in together. Foursquare is a social event. Make use of that and encourage them to share it.
  5. Send them to your website for a secret clue or a question to answer. If they provide the answer and show their check-in, they get a discount price or special offer. This will bring targeted traffic to your website and help to increase website traffic.

These are just a few ideas to get you thinking. I am including a few links below for other articles and resources of Foursquare promotional ideas:

The Bar Blogger – 8 Foursquare Promotion Ideas for Your Bar (or Restaurant or…)
Mashable – Foursquare and Starbucks Team Up to Offer Customer Rewards
I Was Around – FourSquare Badge List
Huffington Post – Foursquare Badges: The Ultimate Guide
Kyle Lacy – 5 Ways to Use Foursquare for Business
ReadWriteWeb – Why We Check In: The Reasons People Use Location-Based Social Networks
NY Times – Bits: Foursquare Introduces New Tools for Businesses
Spin Sucks –  The Time for Location-Based Marketing is Now & Geo-Location Marketing by Danny Brown
Max Gladwell – 10 Ways Geolocation is Changing the World

Here is a great example of combining Facebook and FourSquare by AJ Bombers restaurant.

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