Archive for the ‘Search Engine’ Category

  1. Related Posts — This plugin helps improve your search engine optimization by allowing search engines to index older blog content more easily. It automatically searches through your blog post database, identifies posts with similar subject matter and keywords, and inserts a link to them.
  2. Comment Relish — Once you have a WordPress blog set up, make sure that you are listening to what your bloggers have to say. Not only is replying to blog posts important for SEO but it can also be a useful tool for gathering feedback for user interface web design practices. The comment relish plugin automatically sends an email to bloggers who posted on your blog for the first time thanking them and filling them in about your current events. This is a great way to keep site visitors engaged without being time-consuming.
  3. WordTwit — Microblogging is the best way to reach a wide audience of people who share relevant interests. Since Twitter has blown up, it’s become a great marketing platform—people are constantly engaging with it. The WordTwit WordPress plugin uses the twitter API to send out a link to your published blog post in an automatic tweet. This can attract a lot of twitter-ers to your new post.
  4. SEO Friendly Images — By the time you have written detailed descriptions for your WordPress site’s title tags, metatags, and keyword tags, you may not have the time or the energy to enter image alt tags. SEO Friendly Images is a plugin that can automatically add alt and title tags to images alt and title tag. This will optimize your images without much effort.
  5. Robots Meta — This plugin will prevent search engines from indexing your search results pages, login, register, admin pages, etc by inserting a nofollow tag. Doing so will let your more relevant pages receive more “link juice” from search engine crawlers.
  6. SEO Slug —To further optimize your blog post titles for search engine optimization; install the SEO Slug plugin. This plugin automatically improves your keyword strings by removing words that are conjunctions in sentences like “as” and “if” to allow crawlers to more readily read the main contentkeywords as a fluid string.

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Those looking for a haunted house to visit before Halloween might find it indexed in goby.com. The site, which pinpoints events and times in a specific area, offers about 200 categories. The niche site plays off the idea that Google and Microsoft’s Bing, which have begun to index updates from social sites such as Twitter and Facebook, can’t serve up specific information on what, when and where.

Aside from finding a haunted house, people who search goby.com can find hiking trails, bed and breakfasts and more. Goby’s spiders crawl the Web to find databases containing information on events, locations and times. Although the bots don’t crawl the entire Web, they do hit sites crawled about once weekly.

Mark Watkins, the engine’s co-founder, calls the Web crawler “smart” because the algorithms organize, structure and categorize the data, so when someone comes to the engine and types “haunted house” or “hiking trails” in the “What would you like to do” search query, the engine spits out specific destinations. Add entries in “Where?” and “When?’ to get locations and times.

“It’s kind of difficult to ask Google what events are playing this weekend because the engine doesn’t understand the concept of time,” Watkins says. “We are more focused on this one task, so we can give you an exact time.”

Watkins believes this site will survive the onslaught of startups because it indexes original content and tackles the problem of information overload. The tsunami of information being indexed on Google, Bing and Yahoo can prevent people from finding specific information. Microsoft’s search engine Bing has tried to solve that problem by providing people with categories such as travel, retail, and soon, health care.

Plans are being made to add paid-search campaigns, affiliate programs and contextual advertising to Goby, Watkins says. The site, which officially launched about a month ago, is negotiating with travel brands to add site search for visitors. Part of the business model is to produce cobranded versions of Goby and provide site search through licensing fees or revenue share programs.

Online budgets could become tighter as the industry moves into 2010, according to JP Morgan Analyst Imran Khan. While overall advertising budgets fell in 2009, more money went toward digital campaigns. “It’s our belief that advertisers sought accountability for ad spend as well as to achieve a better alignment of marketing spend with the percent of leisure time spent online,” Khan writes in a research note published Friday.

Khan expects the trend to continue. The firm’s survey of 20 media buyers and planners suggests that Internet ad spend — including search, display, email, and other forms — in 2010 will account for 29.0% of budgets respectively, versus a 25.8% share in 2009.

While search advertising outperformed display in 2009, ad budget cuts bled through. JP Morgan continues to see performance-based advertising hold up better than banner advertising. “Long-tail advertisers continue to allocate additional dollars to search,” Khan writes. “However, keyword pricing fell in the first half.”

The report goes on to point to marketers pulling back in some segments, including travel, autos and retail, as 2009 progressed. As a result, JP Morgan has lowered domestic fiscal 2009 and fiscal 2010 search growth estimates to 5.8% and 14.0% year-on-year, respectively, from 9.9% and 26.0% year-on-year growth.

“You do startups — specifically search engines — because you love it,” Watkins says. “It’s just too much work otherwise. The vision about IPOs and acquisitions doesn’t really apply. You just have a passion and try to build a successful business that solves problems for people. On the other hand, if you’re just philanthropic about solving problems, then eventually you run out of money.”

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148 stinky_teddy_logo_oct09.jpgMeet Stinky Teddy, a gossip fuelled real-time search engine. As Read Write Web says, Stinky Teddy “reinvents meta-search for the real-time web”.

Okay so what’s with the silly name?
It sounds a like a joke student project, but was actually developed by one David Hardtke formerly a physicist at the University of California Berkeley Space Sciences Lab. His search engine was named after his daughter’s “trusted (and abused) stuffed bear.”

And what does it do?
Hardtke describes Stinky Teddy as a “real-time gossip powered metasearch,”. Uh? That means it combines search results from Bing, Yahoo, VideoSurf, Twitter and Collecta and reshuffles the search results to focus on topics that are trending right now.
Each search term gets a rating on the barchart Buzz-o-meter, depending of course on how buzzy it is.

And why is that special?
Well real-time search is a big trend – allowing users to get the latest results on any particular topic. If you’re searching for Brad Pitt for example, you’re probably interested in what he did this morning rather than finding out where he was born or who he is married to. Stinky Teddy assumes that searchers are most interested in the topics that are buzzing right now.

There are few real-time search engines already out there, but Stinky Teddy combines the old and the new by using tried and trusted meta-tag searches (that engines like Google use) but ordering the results according to real-time buzz, rather than by tag relevance.

So what’s it good for?
Great on searches for politicians and celebrities, and for ferreting out what’s new.

Check it out for yourself here – http://www.stinkyteddy.com/ – still in beta.

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